Brand and label redesign for Cuttaway Hill Estate, repositioning its image to reflect its premium single-estate wines
Cuttaway Hill EstateBrand & Label Redesign
Brand and label redesign for Cuttaway Hill Estate, a premium cool climate winery in the Southern Highlands, aimed at repositioning its image to reflect its premium single-estate wines and enhance visibility in a competitive retail environment.
Central to the redesign was the simplification of the Cyprus pines logo motif illustration, enhancing its prominence and pairing it with the Cuttaway Hill logotype.
An elegant design solution successfully repositioned Cuttawy Hill Estate as a premium Southern Highlands winery with a stronger retail presence.