Design and develop a photography rich website for Gibraltar Hotel Bowral with a focus on elevating the branding and repositioning its digital marketing to reflect the hotel’s luxury offering. The project involved producing a photographic library for web and social media, on-brand copy and a responsive website. Bold and striking photographic compositions capturing beautiful natural light are a feature. The design aesthetic is a balance of modernity and sophistication with striking imagery and expansive use of space tethered with classical typography. The copy is casual, friendly and informative with both colour and personality. The site has an easy flow and navigation.