Concept development, brand creation and label design for Bluemetal Vineyard's premium Reserve range of wines, Ignis.
Ignis ReserveBrand Creation & LABEL DESIGN
This project encompassed all aspects of brand development, including naming, logo, and label design. Drawing inspiration from the vineyard’s unique terroir and fertile volcanic soils, the name ‘Ignis,’ which means fire in Latin, ties into the vineyard’s namesake, Blumetal, and the basalt volcanic rocks that form a prominent feature of the vineyard landscape. Ignis is a wine produced only in exceptional years, made from the very finest, carefully selected, hand-picked grapes from a single estate.
The hand-illustrated flame is crafted in the shape of a glass chalice, a striking homage to the vineyard's fiery origins, rich volcanic soils, and unique terroir.
The illustration was originally hand-drawn, then scanned, and later transformed into vector artwork.